Product Designer Building Responsible AI-Powered Experiences
Exploring emotion, interaction, and imagination through thoughtful design.
Portfolio
Hello, This Is Pooja
As a Product Designer specializing in gamification and accessibility, I design scalable AI-powered experiences for wellness and privacy platforms. My work drives engagement while prioritizing emotional safety, ethical AI, and data transparency.
Seeking to lead product design where my expertise in trust-centered design, accessibility, and 0→1 development creates meaningful impact. I am strategically focused on high-potential sectors: well-funded Digital Health, Health-Tech, and B2B Wellness platforms for growth and stability; mission-aligned Consumer Wellness, EdTech, and Non-Profit Tech where my portfolio delivers immediate value; and innovative AR/VR for Learning & Therapy to build the next generation of immersive care tools.
Featured Portfolio Highlights
A curated selection of my recent design work showcasing diverse projects across UI/UX, product design, and interactive experiences. Best viewed on desktop for the full experience.
Measurable Impact & Achievements
30% Increase in Session Engagement
Through calm-motion interaction design at Escape™ App AI
20-25% Reduction in Packaging Errors
Via usability-driven workflow redesigns at Godrej
40% Faster Team Shipping
Through scalable design systems and component libraries
15% Operational Efficiency Gain
Via task-flow optimization and human factors engineering
50+ User Research Sessions
Conducted with operators and quality teams in manufacturing environments
0→1 Complete Product Lifecycles
Led from whiteboard concept to public launch
Case study 1: Vivomind: Digital Balance for Kids
Designing a heartfelt solution to help kids find balance in a digital world. This UI/UX design project focuses on creating intuitive interfaces that empower children to develop healthy relationships with technology while maintaining engagement and fun.
The project combines behavioral psychology with child-centered design principles to create an experience that resonates with both kids and parents, promoting mindful technology use without feeling restrictive.
Case Study 2: Innerverse (Escape.ai): Interactive Product Prototype
End-to-End Product Design
An end-to-end interactive product prototype built with storytelling and Unreal Engine integration focusing on self Care and wellness rituals. This project showcases the intersection of immersive technology and thoughtful product design.
Innerverse demonstrates how cutting-edge game engine technology can be leveraged to create compelling product experiences that go beyond traditional interfaces, offering users a truly immersive journey.
Case study 3: Escape.ai Website Design
Complete website design centered on self-care and immersive storytelling. This project reimagines how digital spaces can promote wellness and mental health through thoughtful design choices and narrative-driven experiences.
Tranquility & Calm
Creating a digital sanctuary with calming design
Accessible Design
WCAG standards ensuring inclusive experiences
User Empowerment
Safe, welcoming environment for self-care exploration
1
WEBSITE DESIGN
2
Designing a mindful digital ecosystem for emotional
wellness through AI, community, and immersive
virtual worlds.
Case study 3: Creators & Ambassadors: SaaS Product Design
Content Partnership Ecosystem
Designing Escape.ai's content partnership ecosystem for community and brand expansion. This SaaS product design project focuses on creating scalable systems that connect creators, ambassadors, and brands in meaningful ways.
The platform facilitates collaboration while maintaining the wellness-focused values of the Escape.ai brand, ensuring that partnerships feel authentic and aligned with community needs.
Professional Experience & Impact
Escape™ App AI
UX/UI Designer (June 2025 - December 2025)
  • Led complete 0→1 design lifecycle for AI-driven emotional wellness platform
  • 30% increase in session engagement through calm-motion interaction design
  • 20% reduction in operational errors via intuitive dashboard hierarchies
  • Designed expert system dashboards unifying multiple AI-driven data sources
  • Built scalable UI patterns and design system components
  • Created low-cognitive-load emotional check-ins for users with mental health challenges
Godrej Consumer Products Limited
Product & User Experience Researcher (July 2019 - February 2021)
  • Led user-centered research in regulated manufacturing environments
  • 20-25% reduction in packaging errors through usability-driven workflow redesigns
  • 15% improvement in operational efficiency via task-flow optimization
  • Conducted on-site research with 50+ operators and quality teams
  • Established human factors engineering standards for high-stakes environments
What I Bring to the Table
Behavioral Psychology
Cognitive and emotional user flows that leverage habit formation and trust-centered UX principles to create meaningful experiences.
Safety-First Design
Prioritizing emotional safety, ethical AI implementation, and data transparency in every product decision.
AI-Powered Experiences
Designing scalable AI-powered product and platform experiences across both B2C and B2B environments.
Wellness Systems
Behavioral psychology-driven health and wellness systems that promote genuine user wellbeing and engagement.
Core Expertise
Product Design
End-to-end product design with focus on systems thinking and scalability
B2C & B2B SaaS
Experience designing for both consumer and enterprise platforms
Visual Design
Strong visual design skills with attention to branding and aesthetics
Psychological UX
User experience grounded in behavioral psychology and emotional design
Design Systems
Building cohesive, scalable design systems for consistency across products
Accessibility
Designing inclusive experiences that work for all users
Education & Credentials
Academy of Art University
Masters in UX/UI and Interaction Design
September 2023 - December 2025
Indian Institute of Packaging
Post Graduate Diploma in Packaging
Packaging Research and Development
2016 - 2018
Sinhgad College of Science
Bachelor of Science in Biotechnology
2013 - 2016
Certification
UX Foundations: Accessibility
My Design Philosophy
Clarity Over Cleverness
Prioritizing user understanding and emotional comfort, especially in high-stress healthcare and wellness contexts. Clarity always takes precedence over cleverness.
Evidence-Informed Decisions
Utilizing behavioral science and user research to design experiences. Decisions are grounded in how people truly think, feel, and behave.
Trust-Centered Design
Prioritizing user safety and psychological comfort through transparent data practices. Adhering to WCAG accessibility and low-cognitive-load workflows.
Design for Vulnerable Populations
Crafting developmentally-appropriate interfaces for vulnerable populations. This balances clinical effectiveness with emotional resonance.
Systems Thinking at Scale
Building modular component libraries and scalable UI patterns. This helps cross-functional teams ship faster while maintaining consistency.
Skills & Specializations
Design Skills
  • Product Design (0→1 Development)
  • UX/UI Design & Prototyping
  • Design Systems & Component Libraries
  • Visual Design & Branding
  • Interaction Design
  • Information Architecture
  • Responsive Web Design
  • Mobile App Design
Research & Strategy
  • User Research & Testing
  • Usability Testing
  • Behavioral Psychology Integration
  • Workflow Analysis & Optimization
  • Human Factors Engineering
  • Accessibility (WCAG Standards)
  • AI/ML Product Design
  • Healthcare & Wellness UX
Tools & Technologies
Figma • Adobe Creative Suite • Prototyping Tools • Design Systems • Unreal Engine Integration • User Testing Platforms
Current Focus & What's Next
Currently Working On:
Designing decentralized governance tools at One Community Global, mapping complex multi-role permissions and system states for large-scale educational platforms. This work involves creating age-based access controls, progressive independence interfaces, and parent-educator-learner collaboration systems.
What Drives Me:
I believe thoughtful, human-centered design can transform healthcare experiences making them more accessible, engaging, and effective. I'm passionate about building products that genuinely improve lives, especially for those who need them most.
Looking Ahead:
Seeking to lead product design where my expertise in trust-centered design, accessibility, and 0→1 development creates meaningful impact. I am strategically focused on high-potential sectors: well-funded Digital Health, Health-Tech, and B2B Wellness platforms for growth and stability; mission-aligned Consumer Wellness, EdTech, and Non-Profit Tech where my portfolio delivers immediate value; and innovative AR/VR for Learning & Therapy to build the next generation of immersive care tools.
Designing a dual-pathway onboarding system for influencers and creators
THE CHALLENGE
Escape.ai needed to build an ambassador program from scratch with two distinct user types: Influencers (reach-focused) and Creators (quality-focused).
How do we create clear pathways for both groups while maintaining a cohesive experience and building trust from day one?
10 weeks (Sprint-based)
Let's Create Something Meaningful Together
I'm always excited to discuss new opportunities, collaborations, or projects that make a real difference in people's lives.
Contact Information:
📧 Email: [email protected]
What I'm Looking For:
Product design roles in healthcare, mental wellness, wellness, SAAS or AI-powered platforms where I can lead 0→1 development, build trust-centered experiences, and create meaningful impact for vulnerable populations.
© 2025 Pooja Kulkarni